NINJA ASSASSIN was assassinated at the box office on its opening weekend. The $40 million martial arts actioner starring Rain came in sixth with $13 million ($21 million counting Wednesday and Thursday). The film opened to 2,503 theaters.
The winner for a second week was THE TWILIGHT SAGA: NEW MOON which earned $42 million to bring its two week total to a whopping $230 million. The only consolation for those us of not so pleased with a sappy, romantic teen vampire/werewolf movie setting records while a solid martial arts movie flounders is that NEW MOON has seen a 70 percent drop in ticket sales in its second week. The legions of female TWILIGHT fans must be thinning out finally.
Going forward, NINJA ASSASSIN could do better in its retention thanks to good word of mouth among fans but an “R” rating and unfavorable mainstream reviews could cancel that out. I expect the film will at least break even at the box office and earn its profits from home video and overseas sales.
This weak showing at the box office isn’t surprising. Its cast is unknown in the U.S., the rating and gore kept families away and some unimpressed critics were actually calling the film “boring.” You can call an action movie a lot of things but calling it boring may be the worst, especially when it isn’t true. Perhaps releasing such a bloodthirsty film on Thanksgiving wasn’t the best idea either but at least they weren’t competing with any other major action films.
This week, NINJA ASSASSIN will be going up against Screen Gems’ ARMORED, an action-heavy heist flick starring newcomer Columbus Short, along with Matt Dillon and Laurence Fishburne. It’s directed by Nimrod Antal, a Hungarian-born filmmaker who previously helmed VACANCY and is currently directing the latest PREDATOR movie.
Source: Box Office Mojo
Related Topics:Ninja Assassin (2009)







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